Big Minnesota-Based
Companies: Who's Offshoring, Who's Not, and Who's Not Saying
by Robin Elsham
A survey of 15 top Minnesota-based companies found only one -- ADC
Telecommunications Inc -- willing to talk openly about every aspect of
its offshoring activities. Virtually the only other companies willing
to address the issue were ones that offshore nothing.
Nearly half the companies declined to discuss the issue at all,
including giants like UnitedHealth Group, St. Paul Travelers Companies
Inc, Best Buy Co Inc, 3M Co and Northwest Airlines Corp.
Yet in some cases it was still possible to determine whether
unresponsive companies engaged in offshoring, thanks to information
obtained from other sources, typically overseas sources.
UnitedHealth Group, for example, refused to comment. But the Indian
editor of a BPO trade magazine said the second-largest U.S. health
insurer was known to outsource work to a number of healthcare claims
service providers, with the largest portion performed in Chennai,
India at the sprawling 5,000-employee operation of Lason.
That company
is one of the largest transaction processing BPO service providers in
India, processing more than two billion records every month or more
than 300,000 healthcare claims daily. It also claims to provide
services to six of the top 20 U.S. insurance companies, a fourth of
the top 20 U.S. retailers, nine of the top 17 credit-card-issuing U.S.
banks and half of the top 12 mortgage loan originators in the United
States.
Best Buy also declined to comment, possibly due to the announcement in
March that it plans to lay off 300 employees at its Twin Cities
headquarters despite consistently strong earnings results. But
independently obtained info indicates the largest U.S. consumer
electronics retailer has outsourced IT work for years, and more
recently HR functions as well, to Accenture. A good proportion of that
work could be performed in India, where Accenture's workforce has
soared from just 1,200 in early 2003 to over 16,000 now, or 13 percent
of its global labor force. That has enabled Accenture to become one of
the world's largest BPO service providers.
Similar situations prevail at Xcel Energy Inc, Carlson Companies and
Land-o-Lakes.
Xcel, which provides electricity to 1.4 million customers in
Minnesota, said it did not offshore any back-office functions
directly, but acknowledged outsourcing some unspecified operations to
IBM. Pressed for details, Xcel suggested contacting IBM, which refused
to comment. Like Accenture, IBM is one of the world's largest BPO
service providers. Its workforce in India had already soared from
9,000 in 2004 to 43,000 before IBM said in June it plans to triple
investment in India to $6 billion over the next three years. One
publication said afterward the "I" in IBM should now stand for India,
which has rapidly emerged as the company's second-largest operational
base.
Carlson Companies also outsources work to IBM. In June 2005 the travel
and hospitality giant announced "as part of an ongoing initiative to
improve operations and remain globally competitive...entering
negotiations to have IBM provide selected internal finance and IT
services."
It estimated 300-400 jobs would be eliminated as a result.
Sam Macalus, Carlson Companies' public relations director, said now
only about 100 IT positions and 50 finance positions are expected to
disappear. But Macalus would only address offshoring-related matters
at the holding company level, and would not discuss whether any of the
group operating units like the Radisson or Country Inns & Suites
lodging chains or Carlson Wagonlit travel unit engaged in offshoring
any back-office operations. Globally, the travel industry is one of
the largest BPO customer segments.
Land-o-Lakes outsources work to a U.S. company which also increasingly
performs the work in India.
The major dairy and food products producer outsources some HR functions to Hewitt, which is based in the Chicago
suburb of Lincolnshire. But in recent years Hewitt, the world's
second-largest HR services provider, has shifted ever more work to its
burgeoning operations in India.
Medtronic Inc., Northwest Airlines Corp. and 3M all declined to
comment.
Yet according to several local IT experts, Medtronic outsources at
least IT development and maintenance work to India. And Northwest
Airlines at one point shifted a 2,000-person flight information call
center from Chisholm to India, according to Prakash Puram, a Twin
Cities businessman and member of President George Bush's export
advisory council. But in a subsequent development that demonstrates
how more jobs are lost to technology than to offshoring, that service
has since been almost totally automated, and an operation once
performed by 5,000 staff in India is now overseen by just five
Minnesota-based managers, Puram said.
3M also could be offshoring back-office operations, as it has built a
large office facility in Gurgaon, the booming satellite city on the
west side of Delhi, India. Another explosively growing satellite city
to the east of Delhi, Noida, has transformed the Indian capital into
the defacto capital of the global BPO industry. But 3M's Gurgaon
facility might also be just a domestic or South Asian administration
facility for the Minnesota-based manufacturer, which expects sales
outside the U.S. to swell to 70 percent within five years.
Target Corp., by contrast, is a company known to be offshoring in a
major way. The second-largest U.S. discount retailer wasn't actually
contacted as part of this survey because its outsourcing activities
are so visible. Target provides employment to about 3,500 IT workers,
just half of whom are permanent staff. About 1,800 software
programmers and engineers are contract workers, most employees of
India's five largest IT service companies -- Tata Consultancy Services
(TCS), Wipro, Infosys, Cognizant and Satyam Computer. Target also
outsources its call center operations to the Seattle-based company
vCustomer, whose major operational facilities are located in India and
Mexico.
Eagan-based Westlaw, a leading provider of legal databases and
reference materials, confirmed it does not offshore anything. The
company, which employs about 5,800 staff at its suburban St. Paul
headquarters, confirmed it briefly experimented in 2004 with hiring a
small group of lawyers in Bombay, India to help with the work of
summarizing U.S. court judgments, and coding them thoroughly and
correctly for reference. But Denis Hauptly,
Westlaw's vice president for litigation product development, said the
operation was soon terminated, proving an oft-overlooked aspect of
offshoring: that while many business processes can be offshored
technologically, many prove unsuitable for offshoring for operational
and practical reasons.
"It really wasn't a fit for our business," Hauptly said. "We looked at
the operations that we have housed here and the level of expertise
that we have here, and I think everybody decided that the best thing
to do was to keep that operation right where it is. It's world class."
Four other companies confirmed they offshore nothing, and hurried to
say so. Companies that don't offshore often like to trumpet that fact.
This group included Supervalu Inc, Piper Jaffray Companies, and two
companies that tout their appearance on high-profile lists of
America's best companies to work for -- Ecolab Inc. and General Mills
Inc.
"We just have not done that, give an entire operation to a third-party
vendor," said Tom Forsythe, General Mills' vice president for
corporate communications. General Mills, listed by Fortune magazine as
one of the 100 best places to work, does business in over 100
countries and employs 27,000 workers -- 16,000 in the U.S. and 11,000
abroad. Yet despite its global sprawl, General Mills administers every
aspect of its business empire internally, putting high value on
internal staff development.
"There is value to developing expertise inhouse," said Forsythe. In
particular, Forsythe said the do-it-yourself approach insures superior
staff loyalty, retention and performance.
Forsythe points to a story published in the Wall Street Journal as
evidence of how certain functions just can't be outsourced or
offshored without hurting performance. The story describes how a
General Mills' call center employee, Linda Leopold, helped a caller
find a long-lost recipe so the woman could make a special dish for her
dying father. Leopold found the recipe even though the caller could
recollect only a partial list of ingredients.
General Mills has all its call centers in North America -- in
Minneapolis; Peoria, Illinois; and Montreal, Canada. "Some calls from
the U.S. are handled by Montreal, and some Canadian calls are handled
in the U.S. But that is a simple volume management function," Forsythe
said.
Ecolab also operates in over 70 countries and employs more than 22,000
workers worldwide. Yet the $4.5 billion company, which appears on the
2005 Forbes magazine list of America's "Best Managed Companies,"
offshores nothing. All aspects of administering its U.S. operations
are done from facilities in Minnesota, North Dakota and North
Carolina, said Mike Monahan, corporate vice president for external
relations. And its operations in other countries and regions are run
along the same lines.
"Billing and credit for Japan are done in Japan," said Monahan. HR
policies are set centrally, but administered regionally or country by
country. There's nothing that's been outsourced." |